MH Goals has been exhibiting at SALTEX since 2016. For us, it is the biggest industry event of the year and the platform where we have launched all of our major products.
SALTEX has always been an excellent opportunity to showcase our product range, as it attracts a broad cross-section of our target audience, including councils, schools (both comprehensive and independent), professional sports clubs, and international visitors. While many attendees may already be familiar with the MHGoals name, being able to display our products in person allows them to see the quality first hand. This leads to stronger engagement and more meaningful conversations.
Although the GMA has a wide audience base, we have consistently found that SALTEX attracts decision-makers in management positions who are genuinely serious about making purchases.
I also felt that the changes made this year had a very positive impact on the event—particularly the new hall layout, the centrally located social hub, the business-focused sessions held before the exhibition opened, and the entertainment within the hub.